Divergent, The Hunger Games, The Maze Runner, Blade Runner, Road runner…
What do all of these have in common? Ok, maybe not the last one, but all of these post-apocalyptic style movies all have a colourless outlook. Bleak greys, darkened buildings, bracken landscapes all set the scene for the brutal massacres to unfold within these dystopian futures.
It’s therefore no secret that colour is a powerful thing.
Applied Colour Psychologist, Karen Haller, states: “If we were to live in a world without colour, we would switch off all natural human feelings and emotion and, in essence, would lose touch with who we really are”.
No wonder all these characters are running about stabbing each other.
The clever guys at Dulux have taken this idea and used it for their latest campaign. It warns us of a colourless future, one where we have no emotional power of colour and how we should all become ‘colour rebels’.
See for yourself…
Marianne Shillingford, Dulux’s Creative Director comments: “Colour is the visual seasoning in a bland world. It’s the antidote to sameness and an expression of joy. Colour makes us smile, attracts attention, inspires and challenges us to be individuals. We add more colour when we are off duty as a celebration of freedom and an expression of individuality. If we could turn up the colour dial in every aspect of our lives, the sense of liberation would feel like a revolution – without colour life would be a devastation. At Dulux, we believe that colour has an emotional and transformative impact on people’s lives and we don’t want to lose that.”
The campaign launched yesterday so keep your eyes peeled for it coming to a TV near you.
Now tell us -.would you be, or should we say, are you, a colour rebel?
David & Mark x