Ultra Violet: Why Pantone’s Colour of the Year 2018 Isn’t Light Years Ahead

Last week, Pantone announced their Colour of the Year 2018. In previous years we’ve had Marsala (2015), Rose Quartz/Serenity (2016) and Greenery (2017), but never before have we seen a colour cause such a hoo-ha. Let us introduce you to 18-3838 Ultra Violet… Pantone’s Color of the Year is one moment in time that provides strategic…

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