What’s the first thing that comes to mind when you place a TV in a room? It’s all about where the plugs are, where you have the space and where it’s going to work in terms of your furniture. For many of us we look to corners – and for those of you who own or have forgiving landlords – you place them on the wall.

However, technology giants Samsung are looking to blur the lines between tech and interior design with the announcement of their collaboration with world-renounced product designers Ronan & Erwan Bouroullec to create Samsung Serif TV – ­ a television that is set to challenge the way we view its standing in the domestic environment. Samsung Serif TV does not belong to the world of technology but the world of furniture and design.

Samsumg with Ronan & Erwan Bouroullec

Samsung Serif TV is launching at London Design Festival and is creating quite the buzz within and outside of the design community. But what makes it so different from your conventional TV we hear you cry? There are a few reasons actually…

Putting it on the shelf

Samsung Serif TV

A little surface area goes a long way. It’s been years since we’ve been able to place something on top of the telly. However, a flat screen doesn’t need to be so flat that it can’t be useful, so Samsung have created this nifty little surface for anything from the humble cactus to the trained house cat. It’s not advised to have vases full of water, but some items of decór will go a long way.

 Cover it up

Samsung Serif TV 2

A woven fabric panel slots into place to conceal the connectors on the back of the television, making it work in three dimensions and room positioning – removing that pesky business of wondering where to place it. The pattern of the fabric is colour matched to the colour of the TV. Samsung Serif TV is available in three colours: ivory white, dark blue and red. Also, we love the Skandi-inspired legs!

The design was unveiled at London Design Festival last night at Somerset House and will be in the River Rooms until the 27th to tie in with the dates of the Festival – we urge you to go see it for yourself and if you do let us know on Twitter what you thought!

Stay tuned for the rest of our LDF updates,
David & Mark x

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